[Transition: the process of changing from one state to another; AKA being alive.]
I was at my favorite watering hole with my friend Lisa the other night, filling my face with kale (my cocktail of choice—I know, I’m crazy) and our conversation shifted from romance to my other favorite topic: business.
We weren’t talking about nerdy things that give me mild internet marketing-gasms though—we were talking about something much deeper—that moment when you realize how much you’ve changed when your business doesn’t match up with who you are (or what you’re passionate about) anymore.
I called it The Transition Period (capitalized because it is a thing).
It’s when your external world doesn’t line up with your internal world and you gotta make a change.
When you’re like, “Well shit balls. I just invested $4k in a website and branding, finally figured out FB ads, my launch went well and now I’m just not into this anymore!?”
You pretend to still be into it because you feel weird/nervous/confused about what to do next.
It’s not the sexiest time in business—it’s a hot mess of mini internal freak outs.
You’re being pulled two ways—-you’re thankful that you’re growing/changing/transforming but you’re also annoyed—wondering if your business ideas are going to change this often for the rest of your life!?
If you’re a boss, an entrepreneur, a creative person—it’s 100% guaranteed that you’re going to want to change up what you’re doing periodically.
And PS: you’re not the only one going through this!
People just don’t talk about this part of owning a business very much (those little and sometimes big transitions)—it’s all behind the scenes because it’s a shit show. You only notice they’ve gone through the ringer when they launch something new—you don’t get the first hand cribs version of the uncertainty and effort they put into creating the new thang.
Since these times are going to happen, let’s make them suck less!
Here are 3 ways I move through transition periods:
1. I hire a coach.
I used to think that it was tough or elite to figure things out on my own. It’s not—it’s stupid. Now I realize that getting help from the outside is key to moving forward. Depending on if I want some emotional support or strategic support—I chose a coach/mentor who embodies the qualities I’m looking to bring onto the Crow train!
2. Get clear on my Zone of Genius.
I didn’t even know what this zone of genius thing was until I was figuring mine out years ago and a friend slapped a label on what I was doing. If you Google Zone of Genius you’ll have a personal development hay day! Basically you’re slowing down and figuring out what you do best and most naturally that makes you feel most alive and also makes you money.
3. Stop being a little biotch.
If you don’t have any friends who are gangsters, just pretend for a second. Gangsters don’t sit around for days, weeks, and months worrying about what they want to do or if it makes the most sense—they just DO it. Action is the only way to know if this next thing is going to bring you joy or not. So, I stop being a little biotch and choose the next move.
And 3 ways you might be staying stuck:
1. Creative Avoidance.
This is when you do all the things in the world except the thing that will move you forward. For example—I traveled across the world, organized my entire home Marie Kondo style, did every errand known to man, and then filled my entire schedule for weeks with ‘important’ coffee dates to avoid big business transitions.
2. Scarcity Mindset.
Afraid that if you put the breaks on what you’re doing now that you won’t make the same kind of money in the future? This is a common one. I’ve experienced this fear, too. When your business has momentum it’s not easy to shut it all down—and you might not have to depending on how big this transition is. If you’ve made money once, you can make it again, remember that.
3. Feeling Flakey.
It’s amazing how afraid of judgement we are. There’s no use though—might as well save your energy—people are going to judge you no matter what you do. Don’t worry about coming across as flakey if you frequently transition—nobody know what’s best for you, your life, and your business accept you.
Wherever you’re at in the flow of being a creator, know this:
Whatever it is that you choose to do next—it’s always the right step because it’s action—movement—decision.
These big leaps aren’t always pretty or posh AF—it’s okay, not everything you do has to be wrapped in a bow.
You’re going to be evolving as long as you’re alive so get used to these in between periods where you’re figuring out how to aligned yourself with your business and better yet—start appreciating them—it’s means you’re on the path to greatness!